It seems 2010 is the year for social trends hitting the big screen. First we saw a Hollywood blockbuster about the rise and rise of Facebook, and now, following up from this success is a film about Viagra, aka the blue pill, aka sildenafil. It’s taken 12 years for this prescription medication to finally go mainstream but manufacturer Pfizer will be grinning all the way to the bank as sales for this medication will surely go through the roof.
Loosely inspired by a 2005 non-fiction book called "Hard Sell: The Evolution of a Viagra Salesman" by Jamie Reidy, "Love and Other Drugs" stars Jake Gyllenhaal as a Viagra salesman who falls deeply in love with Parkinson's sufferer Anne Hathaway. The movie is set in the late 1990s, just as the highly anticipated blue pill was being released into the market.
The story line may not be to everybody’s taste, especially as it centres on such a sensitive subject for many men. If anything, this movie, regardless of its ticket sales will bring to light an important issue that men have struggled to come to terms with for years. After watching Love and Other Drugs men may finally be able to open up about their impotence problem and decide to seek help in order to improve their condition.They say the best medicine for male sexual problems is talking about it with your doctor or partner, however, clinical studies for Viagra suggest otherwise. Please click to learn about the benefits of this anti-impotence drug.